I remember it gracing my breakfast table in 1983 or so, at the coaxing of that smooth voiced, doe-eyed bear singing “can’t get enough of that Sugar Crisp” in between the Snorks and the WWF cartoon. It was so sugary, it turned your milk a nice toast color.
But then all of a sudden he was singing “can’t get enough of Super Golden Crisp”, which threw the entire rhythm of the song off. What happened Sugar? Afraid parents were starting to question whether or not feeding sugar to their kids for breakfast?
And now it’s just a shadow of its former sugary self. Golden Crisp. Not even super. Did they change the recipe to make it un-super? Were both super and un-super on the shelf at the same time? If so, I’d totally buy the super over the un-super, hands down.
Hang down your head, Sugar Bear. You’re dead to me.