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What ever happened to Sugar Crisp?

I remember it gracing my breakfast table in 1983 or so, at the coaxing of that smooth voiced, doe-eyed bear singing “can’t get enough of that Sugar Crisp” in between the Snorks and the WWF cartoon. It was so sugary, it turned your milk a nice toast color.

But then all of a sudden he was singing “can’t get enough of Super Golden Crisp”, which threw the entire rhythm of the song off. What happened Sugar? Afraid parents were starting to question whether or not feeding sugar to their kids for breakfast?

And now it’s just a shadow of its former sugary self. Golden Crisp. Not even super. Did they change the recipe to make it un-super? Were both super and un-super on the shelf at the same time? If so, I’d totally buy the super over the un-super, hands down.

Hang down your head, Sugar Bear. You’re dead to me.


December 14, 2006 - 11:16 am

Heather - Nothing like a breakfast cereal that made your teeth hurt.

Mmm. Those were the days.

December 14, 2006 - 12:24 pm

Alicia - I’m a Cap’n Crunch girl myself.

A cereal that actually shreds the insides of your mouth.
Good Times.

December 14, 2006 - 2:01 pm

shannen - I hate Cap’n Crunch for that very reason. The ‘top of the mouth’ shreddage. It’s painful.

My sugary fave was Lucky Charms. Though I haven’t tasted a Lucky Charm in 15 years or more, I know that they are still magicaly delicious. Same goes for pogos and the cold, square pizza from Montreal.

December 14, 2006 - 4:30 pm

Sonja - I can’t believe no one has mentioned Fruit Loops. Tucan Sam would be very disapointed in all of you (except for me, I’m still loyal).

December 14, 2006 - 4:42 pm

shannen - Lucky could kick Toucan sam’s ass any day. Just say the word.

January 20, 2007 - 10:03 pm

Brandon - Post dropped “Sugar” from the name around 1986, when the cereal name changed to Super Golden Crisp. By about 1992, they dropped “Super”, and it’s just been Golden Crisp since then.

Funny how they still call him *Sugar* Bear.

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